NBC Local Integrated Media introduced versions of its 10 city websites, designed by Code and Theory, to better feature its unique around-town, entertainment and news coverage and create an even deeper connection with users through innovative social media features.

The enhanced sites take the concept of capturing the real-time pulse of the city, inviting users to become a bigger part of the conversation by contributing content and sentiment that impacts and influences the websites.

Featuring a more streamlined and cutting-edge design, the sites boast a variety of innovative social media functions, including a unique "mood rating" application that allows users to convey the overall mood of their city. Locals weigh in on how the sites’ content makes them feel, whether it’s "thrilled," "furious," "intrigued," or "sad,” among others. Each site provides frequent status updates for the particular city, highlighting what Philadelphia is laughing about, what thrills Chicago, or what intrigues New Yorkers, for example.

Another new feature, "So My City," gives locals in each market a meaningful way to share their daily experiences through personal photos and commentary. Users submit their local moments in three areas: “Confess,” “Check it,” and “What the...?” The moments can be posted directly on the sites and via Twitter or email. And after they're published, the moments can be shared easily on Twitter and Facebook. The most popular moments, voted on by fellow users, are displayed on the homepage and other prominent areas of the sites, further reflecting what’s top of mind for that city.