Dec 29 2013

In an article that published today in The New York Times, reporter Andrew Adam Newman described our new 7UP TEN digital campaign concept best:

"New Year's resolutions to get in shape are a boon to fitness clubs and diet brands, but 7UP TEN, a low-calorie soft drink, is taking the unusual approach of advocating giving up resolutions themselves...

Click here to read about the new campaign on NYTimes.com.