Steve Baer, Managing Partner of Code and Theory's Brand Design Group, presented a case study at the iMedia Brand Summit on "Atomizing Your Brand." It was part of the conference's Master Track on Creating Compelling Stories.
The case study touched on how Code and Theory helped "atomize" the Dr Pepper brand into smaller stories and behaviors that could ladder up to the core brand idea: That one-of-a-kinds make the world a better place.
Key takeaways included: What's the right format for each part of your story: video, mobile, social, etc? What process do you go through to tell a good story? How do you tell if it's good? How do you distribute it? What do you go through to refine it?
The iMedia Brand Summit is an exclusive, invitation-only event designed for results-oriented brand marketers and partners who are looking to build more effective digital strategies in an ever-shifting marketing and media landscape.
September 9, 2013
Loews Coronado Bay, California