At the Ad Age Digital Conference on April 1, Steve Baer, Managing Partner of the Brand Design Group, presented a case study on "Telling One-of-a-Kind Stories" alongside Shaun Nichols, VP of Integrated Content Marketing of Dr Pepper Snapple Group.
Among other things, they explored Dr Pepper's one-of-a-kind approach to content and storytelling, and shared their experience in building relationships with talent, while maintaining authenticity and staying nimble.
"In this fragmented media landscape, users have a choice of when and how they want to interact with a brand."
Ad Age Digital is the premier event in marketing, technology and media, where the biggest brands meet the most innovative startups and the new technologies that are transforming business. In its 6th year, Ad Age Digital had more than 700 high-level attendees and speakers over two days of keynotes, workshops and networking.
April 1-2, 2014
Pier 36, New York City