On Day 1 of the IAB MIXX Conference, Managing Partner Steve Baer presented a case study on "The Girl With the Big Eyes" multi-platform video campaign, with Nicole Hurwitz, Assistant VP of Digital Marketing at L’Oréal for Maybelline, Garnier, and essie.
They touched on their strategy behind creating a multi-sensory video experience that fans actually wanted to engage with – one that was optimized to live across the fragmented digital landscape.
The IAB MIXX Conference, the Official Interactive Event of Advertising Week 2013, is the preeminent event for marketing and agency professionals – and the publishers and technology firms who help drive their efforts. MIXX brings together the industry's most prominent and influential figures to share insights on the most pressing topics in advertising.
September 23-24, 2013
The Crowne Plaza Hotel, New York City