Press Release

Science Like You've Never Seen It: Nautilus, Designed by Code and Theory

May
7
2013

Code and Theory is proud to have partnered with Nautilus' staff on its launch of a new literary science magazine that engages scientists, scholars, and the intellectually curious through multi-disciplinary and multi-media storytelling. Click here for a case study about how Code and Theory brought Nautilus to life.

Featuring works from the world’s leading journalists, philosophers, scientists and writers, Nautilus delivers scientific topics accessibly to a broad audience by exploring complex subject matter through various lenses, content formats and coverage types.

"What makes Nautilus different from others in the field of science is our focus on crafting narrative, episodic storylines and presenting them in a visually and experientially compelling manner," said John Steele, Publisher of Nautilus. "We wanted a site that was as visceral as the subject matter, and I think we’ve accomplished just that."

Code and Theory led the experience strategy, design and development for the new site, which features content discovery and social engagement tools, including a right rail that both circulates user comments and provides additional context to specifics within an article, as well as navigational pathing techniques that promote exploration both through and across issues.

"Designing an experience that would not only bring readers back with regularity, but convert the curious into loyalists and keep them engaged throughout the publishing cycle was an exciting design challenge," said Mike Treff, Partner in Code and Theory’s Product Design Group. "No publication offers the kind of perspective on science that Nautilus provides. They deserved a premier digital presence and we are proud to have worked with them on this project."

Issues will be available online at nautil.us, in print and on electronic newsstands. Nautilus has received financial support from a grant from The John Templeton Foundation. For more information, visit Nautil.us or follow them on Facebook and Twitter.

About Code and Theory

Code and Theory is a creative company that designs products and brand experiences across platforms. Headquartered in New York with additional offices in San Francisco and the Philippines, the agency works with a diverse set of brands including the Dr Pepper Snapple Group, Maybelline New York, Comcast, Vogue, Mashable, Guardian News and Media, and many others. Additional information is available at www.codeandtheory.com.