NEW YORK — Code and Theory has hired digital media veteran John Gilles as its Director of New Media, effective April 29. He is based out of the company’s San Francisco office.
Gilles joins Code and Theory with more than 20 years experience in digital media, interactive television and emerging platforms. Most recently, Gilles served as Managing Director at A Different Engine, where he drove cross-platform initiatives for Bravo, Showtime and Starz. Previously, he served as Worldwide Head of Media & Entertainment at Method, where he led projects for Samsung, Electronic Arts and Cisco.
“I’m joining Code and Theory at an exciting time,” said Gilles. “Entire industries are being built around disruptive technology trends like TV Everywhere and Social TV. I’ve had a front-row seat for most of these developments over the past decade, which is why I’m thrilled to join a company that can successfully take on the incredibly complex design and product-focused projects that sit squarely in the nexus of these movements.”
In his role at Code and Theory, Gilles will focus on developing new experiences for the multi-screen environment spanning mobile entertainment, Over the Top (OTT) solutions, Second Screen apps, Connected TV apps, Social TV, Interactive TV, and game console experiences, among other product verticals.
“Bringing on John is a testament to the incredible growth we’ve seen in the last few years,” said Brandon Ralph, co-founder and Executive Creative Director of Code and Theory. “We’ve always delivered brand and product experiences that challenge the norm, and John will certainly help us to continue that promise as we venture further into new industries.”
A long-time cable executive, Gilles started his career in TV at MSNBC'sThe Site and also held executive positions at G4TV, TechTV and ZDTV, as well as senior consulting positions at Rainbow Media and Current TV. He is an ex-officio executive member of the Interactive Media Peer Group of the Academy of Television Arts & Sciences and a current member and Emeritus Chapter Chair of the Producers Guild of America.
Today, John will speak on the topic of Social TV at the Variety Entertainment and Technology Summit in Los Angeles, alongside executives from Facebook, Tumblr, ABC News, Intel and Netbase. Tomorrow at the co-located Digital Hollywood Content Summit, Gilles will speak on the “New Platforms, TV and Convergence Opportunities” panel alongside executives from The Academy of Television, Arts & Sciences, Intel Media, and Hopskoch.
Gilles is part of Code and Theory’s global team of 175 creatives and technologists across three offices serving clients in North America, Europe, Asia and the Middle East.
Code and Theory is a creative company that designs products and brand experiences across platforms. Headquartered in New York with additional offices in San Francisco and the Philippines, the agency works with a diverse set of brands including the Dr Pepper Snapple Group, Maybelline New York, Comcast, Vogue, Mashable, Guardian News and Media, and many others. Additional information is available at www.codeandtheory.com.