Feb 5 2014

Forrester's Tracy Stokes spoke with Managing Partner of the Brand Design Group Steve Baer for her latest report on how marketers can create connected messaging across all customer touchpoints. Among other things, Baer touched on "matching the creative to the medium," and adapting the creative to the environment in which customers will be viewing it.

To download the full report, click here.

"Over the past decade, digital triggered an explosion of marketing complexity, leaving a fragmented landscape in its wake and rendering traditional communications planning obsolete."

 Tracy Stokes Analyst, Forrester