NEW YORK — Code and Theory is pleased to
announce its new partnership with Motel 6, the largest owned and operated hotel
chain in the economy segment in North America, to design its new responsive
website. For more than 50 years, Motel… READ MORE
Mike Treff, Managing Partner of our Product Design Group, talks with .net Magazine editor Martin Cooper about his perfectly simple workspace here at Code and Theory. You'll learn about the five favorite things in his office, and why he’s… READ MORE
On June 4, our SF-based Director John Gilles, will join distribution and platform technology experts for a technology panel at the BroadbandTVCon show in Santa Clara, Calif. Joining Gilles on the panel will be Allan McLennan, President /… READ MORE
On May 20, during Internet Week NY, Creative Strategist Saeid Vahidi will speak on a panel at OMMA Social exploring the value of brand newsrooms and brand war rooms. Joining him on the panel is Alex Josephson, Head of Brand Strategy at… READ MORE
On May 15, Matt Chmiel, a Senior Content Strategist in our Product Design Group, is headed to the dd:Impact: The Design Edition conference in Brooklyn. He'll join other publishing innovators on the "Short-form, Long-form, and Native Content…READ MORE
On April 29, Dan Gardner, Code and Theory's co-founder and Creative Director, UX, took part in a panel at the latest Talk NYC conference, which explored trends in digital storytelling from a publisher's perspective. He joined MasterCard's VP…READ MORE
NEW YORK — Prong today unveiled the Prong PWR Case, the world’s only all-in-one power solution for the iPhone 5/5s,
designed in concert with creative agency Code and Theory. At its core, the Prong PWR
Case solves a real-world problem… READ MORE
NEW YORK, SAN FRANCISCO, LONDON — Code and Theory’s work with Nautilus, Variety, Upwave, DuJour, Maybelline New York, and Mashable has been recognized across nine categories for a total of 6 nominations and 3 honors in the 18th Annual… READ MORE
On March 26, Senior Content Strategist Matt Chmiel took part in a fireside chat with Quartz Editor-in-Chief Kevin Delaney, on building the new architecture of the web. They touched on topics ranging from native advertising to consumption… READ MORE
NEW YORK — Code and Theory today announced the appointment of Chris Bradley as Group Creative Director in the Brand Design Group in New York. He will work across all clients in the Brand portfolio, including Dr Pepper Snapple Group,… READ MORE
At the Ad Age Digital Conference on April 1, Steve Baer, Managing Partner of the Brand Design Group, presented a case study on "Telling One-of-a-Kind Stories" alongside Shaun Nichols, VP of Integrated Content Marketing of Dr Pepper Snapple… READ MORE
On February 18 and 20, Kelly Meyers and Saeid Vahidi, Creative Strategists in our Brand Design Group, taught a Masterclass on "Navigating Internet Subcultures" at Social Media Week New York. Among other things, they explored the unwritten… READ MORE
On the evening of February 20, a crowd of social media marketers, creatives, and industry experts gathered in the Code and Theory library for a special Social Media Week-themed debate about design's place in social media. Steve Baer, our… READ MORE
NEW YORK — Hearst Corporation and Code and Theory today announced the relaunch of Hearst.com, the new fully responsive destination for news content from one of the nation's largest diversified media and information companies.… READ MORE
NEW YORK, PARIS — GQ, the leader in male fashion since its release in France almost 6 years ago, just announced a new refined and smarter website.The new GQmagazine.fr, redesigned in collaboration with Code and Theory, offers its 1.3… READ MORE
Forrester's Tracy Stokes spoke with Managing Partner of the Brand Design Group Steve Baer for her latest report on how marketers can create connected messaging across all customer touchpoints. Among other things, Baer touched on "matching… READ MORE
NEW YORK, SAN FRANCISCO, LONDON — Code and Theory was recognized today by Advertising Age, the industry's leading advertising publication, as one of the "Top 10 Agencies to Watch in 2014."
The accolade appears in the publication’s… READ MORE
NEW YORK AND HELSINKI, FINLAND — Finlandia Vodka and Code and Theory today announced a new Finlandia.com, a visually-immersive, responsive digital experience inspired by its “To the Life Less Ordinary” global creative campaign. The new… READ MORE
Senior Content Strategist Matt Chmiel spoke with Mashable's Jason Abbruzzese about the debut of Facebook Paper, and where it fits into the news reader app category. Chmiel plays a key role in Code and Theory's newsroom embeds and has led… READ MORE
SAN FRANCISCO — Code and Theory today announced the appointment of Michael Martin as General Manager of the agency’s San Francisco office. Martin, who was named Partner in 2011, joins the San Francisco office after three years in the… READ MORE
MediaPost announced today that Burger King Corp. has named agency Code and Theory as its digital agency of record for North America. The hiring of Code and Theory, the BKC rep said, “Represents an increased investment in meeting the… READ MORE
In an article that published today in The New York Times, reporter Andrew Adam Newman described our new 7UP TEN digital campaign concept best:"New Year's resolutions to get in shape are a boon to fitness clubs and diet brands, but 7UP TEN, a… READ MORE
Core77, one of the most influential sites for designers around the world, was struck by our latest Snapple Re-enFACTment featuring Grammy-nominated producer j.viewz. (Design blogs PSFK and The Inspiration also dug it.) As part of the digital… READ MORE
Code and Theory's Director of New Media, John Gilles, spoke on a panel at the annual TV of Tomorrow Show which touched on how TV UI/UX designers are adapting and innovating in response to a range of emerging phenomena in the advanced-TV… READ MORE
On January 4, our Director of New Media, John Gilles, spoke on a panel alongside Brad Murphy, CRO of Discovery Digital Networks and Rafi Mamalian, VP of Sales for The Collective, on how to monetize video content more efficiently. whatNMX…READ MORE
NEW YORK, NY — Dr Pepper and Code and Theory took home a top prize in the seventh annual Forrester Groundswell Awards, which honors excellence in the effective use of social media to drive business success.The award, which was announced at… READ MORE
Corey Gehrt, Strategy Director on Code and Theory's Brand Design Group, spoke at the OMMA Premium Display conference about the online display ad's role in brand storytelling. He joined panelists Jeremy Bernstein, EVP, Group Creative Director… READ MORE
Corey Gehrt, Strategy Director on our Brand Design Group, recently spoke at the MediaPost Video Insider Summit about creativity in online video. He joined panelists Daphne Kwon, CEO at EXPO Communications, Zvika Netter, CEO and Co-Founder at… READ MORE
Google Creative Sandbox, a highly-trafficked showcase of marketing campaigns that "blend creative genius with digital innovation" has selected Maybelline New York's "The Girl With the Big Eyes" as a featured campaign. Click here to learn the… READ MORE
Adweek featured our latest video for the Dr Pepper "/1 One of a Kind" campaign, which spotlights actual die-hard Pepper fans with unique, one-of-a-kind talents.The video, which launched October 1, features pro football player Justin Tucker… READ MORE
NEW YORK — Code and Theory is proud to have partnered with the team at Anki on the design and development of Anki.com, the company's fully responsive e-commerce site engineered to optimize viewing and purchasing on any device. Anki, an… READ MORE
Dan Gardner, Mike Treff and Geoff Baldwin recently recorded a debate about why it's better when physical and digital are designed simultaneously. Fast Company published the transcript in its FastCo Design section.This is the first of a… READ MORE
Communication Arts, one of the most respected international publications covering advertising and design, named Maybelline New York's "The Girl With The Big Eyes" as its Web Pick of the Day for October 3.
This is the second "Web Pick of… READ MORE
Code and Theory founder and Executive Creative Director Brandon Ralph is featured in the October issue of ONE. A MAGAZINE, a creative journal published by The One Club for Art and Copy. Editor Carrie Cummings talks to Brandon about clients,… READ MORE
On Day 1 of the IAB MIXX Conference, Managing Partner Steve Baer presented a case study on "The Girl With the Big Eyes" multi-platform video campaign, with Nicole Hurwitz, Assistant VP of Digital Marketing at L’Oréal for Maybelline,… READ MORE
Steve Baer, Managing Partner of Code and Theory's Brand Design Group, was a featured speaker at Talk Shop, a one-day forum about the future of content + commerce curated by West Elm and Etsy. He participated on the "Are Blogs Dead?" panel… READ MORE
Digiday's Jack Marshall featured Code and Theory in an article about how site design, functionality and user experience considerations are now no longer an afterthought for both legacy publishers and smaller, digital-focused publications.… READ MORE
Steve Baer, Managing Partner of Code and Theory's Brand Design Group, presented a case study at the iMedia Brand Summit on "Atomizing Your Brand." It was part of the conference's Master Track on Creating Compelling Stories. The case study… READ MORE
Mobile Marketer, one of the one of the top publications covering mobile media marketing, featured our latest creative for Snapple Re-enFACTments, a digital campaign to bring the Real Facts to life.
This week, game developer Kongotec brought… READ MORE
Every month, DM News pits two brands against each other and allows experts to weigh in on what each is doing right -- and wrong -- in digital.
This month, Corey Gehrt, our Strategy Director on the Brand Design Group, offers insights on the… READ MORE
According to Snapple Real Fact #376, the "high five" was introduced by a professional baseball player in 1977.
Since then, we've all witnessed the emergence of high five imitators, like the fist bump and the chest bump.
It's why sports… READ MORE
NEW YORK — Code and Theory collaborated with the team at Mashable on the new Mashable app for Android. This is our third collaboration with Mashable, having built both the iPad app in March 2012 and the responsive, adaptive website in… READ MORE
In his latest piece for Digiday, Josh Sternberg explored whether the pressures of the publishing world are forcing publishers to throw basic user-experience tenets by the wayside.
Mike Treff, Managing Partner of the Product Design Side,… READ MORE
In the first installment of a three-part series about the future of smart TVs, GigaOM's Janko Roettgers sat down with our Director of New Media, John Gilles for his perspective on why smart TVs have failed to take off.Click here to read the… READ MORE
Code and Theory unveiled a brand new website and Tumblr blog for essie, the ultimate color & trend authority and go-to professional nail brand. The new brand destinations live at www.essie.com and essie.tumblr.com. See the full case study… READ MORE
ClickZ, a well-read source of interactive marketing news and commentary, published a feature today about "Re-enFACTments," our latest digital campaign for Snapple, which kicked off May 1.
The piece features several pieces of campaign… READ MORE
Snapple Real Fact #238 says "An ostrich's brain is smaller than its eye."
To prove that the true measurement of a champion isn't the size of its brain, Snapple and Code and Theory traveled to the 25th Annual Great American Ostrich Race in… READ MORE
Code and Theory was featured in the July issue of .net magazine, the world's best-selling magazine for web designers and developers.
The 4-page spread features photos from our New York office, images of our work with Vogue.com, DuJour.com,… READ MORE
Business Insider, one of the fastest-growing business and tech news sites in the world, has just named Steve Baer, Managing Partner of Code and Theory's Brand Design Group, to its list of "The 30 Most Creative People in Social Media… READ MORE
Kelly Meyers, one of our talented Creative Strategists on the Brand Design team, was published in Mashable this morning. She offers remedies for 6 of the most common pains facing social media brand managers today, like screenshot management,… READ MORE
Code and Theory's Director of New Media, John Gilles, spoke on a panel alongside Matt Hannover of TVplus, Marjorie DeHey of Magic Ruby and John Pattyson of Immersive Media, on how to monetize second screen video. They examined TV as a social… READ MORE
In his article about brands who have already hopped on the Instagram video craze, Adweek reporter Chris Heine included Code and Theory's social media post today for Maybelline New York.
We uploaded this Insta-video for MNY's Color Whisper… READ MORE
Code and Theory's founders Brandon Ralph and Dan Gardner recently sat down with Business Insider to talk about the company's history, defining work, and lessons they learned along the way.
Click here to watch the full four-minute video,… READ MORE
Code and Theory partners Dan Gardner and Steve Baer took part in Internet Week New York, the annual festival celebrating New York City's web industry and community.Gardner joined designers and publishing innovators in a discussion about how… READ MORE
John Gilles, our Director of New Media, was recently interviewed by InteractiveTV Today founder Tracy Swedlow about his new role, and his thoughts on multiplatform interactive design.
Click here to listen to the 30-min interview, which was… READ MORE
"Publishers love responsive design, but there are imperfections," wrote Adweek reporter David Taintor, who attended our Internet Week panel in New York yesterday on How Design Impacts the Newsroom. His piece honed in on one of the key topic… READ MORE
Code and Theory is proud to have partnered with Nautilus' staff on its launch of a new literary science magazine that engages scientists, scholars, and the intellectually curious through multi-disciplinary and multi-media storytelling. Click… READ MORE
The New York Times published a review of our latest project: Nautilus, a new literary science magazine that engages scientists, scholars, and the intellectually curious through multi-disciplinary and multi-media storytelling. Click here to…READ MORE
NEW YORK AND SAN FRANCISCO — Code and Theory’s work for Mashable, DuJour, The Verge, and The Daily Beast won five awards at the 17th Annual Webby Awards, including three Webby Awards and two People's Voice Awards. Combined with a total… READ MORE
NEW YORK — Code and Theory has hired digital media veteran John Gilles as its Director of New Media, effective April 29. He is based out of the company’s San Francisco office. Gilles joins Code and Theory with more than 20 years… READ MORE
NEW YORK — Code and Theory’s work with Mashable, The Verge, Du Jour, Interview Magazine and Billionaire has been recognized across eight categories for a total of 12 nominations and honors in the 17th Annual Webby Awards. Hailed as the… READ MORE
Joshua Davis, a New York based artist, designer and technologist renowned for his work in digital and experiential design, has joined Code and Theory as a Creative Director to lead its new service offering in Physical/Digital Out-Of-Home… READ MORE
Brandon Ralph, one of our founders and Executive Creative Director, was profiled today by New York Observer reporter Drew Grant.
He opens up to Grant about what it was like pitching Tina Brown at The Daily Beast, the inspiration behind… READ MORE