Corey Gehrt, Strategy Director on Code and Theory's Brand Design Group, spoke at the OMMA Premium Display conference about the online display ad's role in brand storytelling.
He joined panelists Jeremy Bernstein, EVP, Group Creative Director at Deutsch NY, Rich Guest, President (US) at Tribal Worldwide and Matt Ian, Executive Creative Director at TBWA\Chiat\Day New York. Steve Greenberger, Chairman at the Business Advisory Group, moderated the panel.
Up for discussion was when and whether the big brand dollars are going to reach the online display ad market. Rich media, embedded video, Flash, Rising Stars, have all been thrown at the problem of building the kinds of stories brands pay TV-sized budgets to see, but do they tell compelling stories? Has the digital medium become a canvas for genuine creativity and advertising?
At the OMMA Premium Display conference, industry experts pop the hood, ask the tough questions, and give the premium display advertising engine a check-up.
November 4, 2013
The Radisson Martinique, New York City