Corey Gehrt, Strategy Director on our Brand Design Group, recently spoke at the MediaPost Video Insider Summit about creativity in online video.
He joined panelists Daphne Kwon, CEO at EXPO Communications, Zvika Netter, CEO and Co-Founder at Innovid, and Maurice Riley, VP/Strategy Director at Publicis Kaplan Thaler. Noah Mallin, Strategic Advisor at VideoGenie, moderated the discussion.
Among other things, the group explored why the online world is not content with repurposed 15- and 30- second TV commercials. Up for discussion was whether the industry's quest for more original video units has posed too big a challenge for agencies and marketers to handle.
To watch a video recording of the discussion, click here.
The MediaPost Video Insider Summit addresses how advertisers, agencies and publishers can succeed in online video.
October 23-26, 2013
Mohonk Mountain House, New York