Jan 13 2014

SAN FRANCISCOCode and Theory today announced the appointment of Michael Martin as General Manager of the agency’s San Francisco office. 

Martin, who was named Partner in 2011, joins the San Francisco office after three years in the company’s New York City headquarters, where he oversaw new business and other company-wide strategic initiatives. During his tenure, he established the agency’s new business process and bolstered its roster with several big client wins.

"San Francisco is a market overflowing with incredible talent and opportunity and I’m looking forward to working more closely with our West Coast team and tackling new challenges from a new perspective," said Martin.

Martin came to Code and Theory in 2010 from the private equity world, having held posts at both Apollo Management and Deutsche Bank Securities. He is the latest addition to the agency’s executive team in San Francisco. This past April, Code and Theory re-welcomed longtime digital media and cable executive John Gilles to serve as its Director of Business Development.

Leading the creative team in San Francisco is Andreas Tagger, who recently returned to the Bay Area after a year in the agency’s New York headquarters, where he directed campaigns for brands in the Dr Pepper Snapple Group and Brown-Forman portfolios. Tagger came to Code and Theory from R/GA, after having led for 5 years a successful San Francisco-based boutique agency he co-founded.

Code and Theory San Francisco is located on Maiden Lane in the heart of Union Square.

About Code and Theory
Code and Theory is a creative company that designs products and brand experiences across platforms. Headquartered in New York with additional offices in San Francisco, London and the Philippines, the agency works with a diverse set of brands including Dr Pepper Snapple Group, Maybelline New York, Comcast, Vogue, Mashable, Guardian News and Media, and many others. Additional information is available at www.codeandtheory.com.