Oct 23 2013

Code and Theory
Justin Tucker
Dr Pepper's latest /1 fan shines in the opera house and on the field

Adweek featured our latest video for the Dr Pepper "/1 One of a Kind" campaign, which spotlights actual die-hard Pepper fans with unique, one-of-a-kind talents.

The video, which launched October 1, features pro football player Justin Tucker and his many musical talents. You'll see him on stage at Baltimore's historic Hippodrome Theatre belting out Mozart's Don Giovanni, and freestyle rapping in his car about his undying love for Dr Pepper.

At launch, the video racked up 42,000 views in less than two days, was featured on the homepage of BaltimoreRavens.com, The Baltimore Sun, SB Nation, Baltimore's WJZ-TV, and Reddit.

Click here to read Adweek's take in this week's Video Watch column.